New Store. New Look

As every true fashionista knows, Fall is the best season for a makeover. As the leaves were busy changing colors, we were breathing life into our newest store location in Laval, Quebec. This new store design in Carrefour Laval is a preview of what’s to come in many more Dynamite stores in the coming months.

“As cultural and physical borders disappear and people travel more and more, their taste level will evolve and reflect the melting pot that will become their life experience. We wanted to create a store that is relevant from a design perspective and one that reflects the cosmopolitan taste of today’s consumers. Youthful & rich, with just the right amount of history” – Dynamite Visual Director, Ali Shams

Some of the noticeable changes you will love are the eclectic decor elements that are uniquely customized to each of the cities the new stores will be located in. We’ve highlighted key areas throughout the store to display full outfits making it easier for you to shop. We’ve heard the requests from the men in your life who wanted a seating area and we did just that with comfy and chic new couches and chairs (so now you can make them wait a little longer while you dress up in our fabulous new changing rooms). We brightened the fitting room area up with beautiful light wood floors and white interiors, making it easier for you to check out how you look (and take mirror selfies).

Our teams worked hard at putting this new concept together and the end result is stunning. If you’re in the Laval area drop in to see for yourself and let us know what you think.