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Redefined Sexy

In fashion, staying ahead of the trend is key and maintaining that pace requires you to constantly challenge the status quo. This is an important year for Dynamite, after 30 successful years of outfitting women, we are ready for a change and to evolve our brand. We’re excited to introduce to you the new Dynamite.

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The fashion landscape is seeing a new trend emerge, what we like to call the “New Sexy”. Today, sexy is understated, effortless and natural. Dynamite has embraced this new attitude and is reflecting it through evolved clothing aesthetic and an elevated in store experience.

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Inspired by the streets of London and New York, this fall’s collection is cool, confident and effortless.  We’ll highlight the key trends to you in the coming weeks so stay tuned for some chic work-wear, dresses, denim and must-have outerwear.

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Watch a behind the scenes look from our fall photo shoot.

Check back on the blog soon for everything you need to know about this season’s trends and how to wear them. Take a look at the newest arrivals.